Revenue Management Systems (RMS) have become essential tools for optimizing hotel pricing strategies and maximizing revenue.
NB: This is an article from LodgIQ, one of our Expert Partners
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Yet, only 30% of hotels use one, in fact according to a Skift survey only 10% use advanced RMS tools.
Why is adoption still so limited? Many RMS solutions are perceived as too complex, too technical, or requiring extensive training before they can be fully utilized. An effective RMS should not be a burden but a facilitator, enabling hoteliers to make informed decisions quickly and with confidence.
So, what sets a truly high-performing RMS apart? What are the essential criteria for ensuring that a hotel can fully leverage its capabilities without wasting time?
Ease of use, transparency in recommendations, mobile accessibility, and customer support—let’s explore the key factors that define a truly valuable RMS.
Simplicity: A Key Factor for Adoption
A technological tool is only effective if it is actually used. When an RMS is too complicated, it becomes an additional burden for hotel teams rather than a strategic asset.
Ease of Use and Quick Adoption
The effectiveness of an RMS is not just about the power of its algorithms but also about how quickly it can be understood and adopted. Hotel teams do not always have deep expertise in revenue management, yet they need to use these tools daily without spending hours in training.
An RMS should:
- Offer an intuitive interface where key information is immediately visible.
- Guide the user by highlighting the most strategic decisions to make.
- Minimize the learning curve so teams can take full advantage of it from day one.
A hotel general manager or front desk manager cannot spend all day analyzing pricing recommendations. They need to be able to adjust prices in just a few seconds, with a clear view of market trends and demand.
Mobile Accessibility for Greater Reactivity
Today, general managers are rarely behind a desk all day. A modern RMS must integrate seamlessly into their routine, offering easy access via mobile or tablet.
Imagine a GM who, while having their morning coffee, receives a notification with three recommended price adjustments for the day. In just a few seconds, they can approve these decisions without needing to log into a computer or navigate multiple screens.
An RMS should not just be a passive dashboard. It must facilitate decision-making by sending relevant alerts and recommendations at the right time. With smart notifications, hoteliers can adjust prices in real-time without constantly checking their system.
