rms

Within the field of revenue management new AI-based solutions can provide live market intelligence, help hoteliers optimize and even price automation

In order to ensure that all hotel stakeholders are aligned, it is important to understand their revenue management ‘wants’ and hear them in their own words

Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience

Investing in hotel technology may not be the answer to all of your problems, but the forward thinking hotelier will be adopting tech in the right places

To help you make the right switch to a better hotel RMS, we’ll go over the four most common RMS-switching myths so that you know what to look out for

Revenue managers face the common challenge of obtaining quality research and analysis to determine the competitiveness of a proposed pricing structure

The RMS will be the catalyst to lead the unification of hotel technology systems around revenue and profit and drive a connected commercial organization

Guest-centric revenue management, with buzzwords today like ABS (attribute-based selling) or customer lifetime value pricing, are not new concepts

Above all, the task of a forecast is to map uncertainty. In a world where our actions in the present influence the future, uncertainty is opportunity

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions