For years, email marketing has been a reliable and evergreen tool for businesses when it comes to connecting with their subscribers effectively.
NB: This is an article from hotelchamp
And this is no different for the hospitality industry. Email marketing is a fantastic way for hotels to promote their brand, engage with subscribers, and ultimately increase bookings. It can be difficult to decide which campaigns to run, especially if you’re a smaller hotel with fewer resources than the larger chain brands.
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However, it’s well worth the investment. Whether your goal is to boost revenue, strengthen relationships, or enhance your guests’ overall experience, your email marketing strategy can make the biggest difference in your business goals. To get you started on your email strategy, here are 9 email marketing campaigns your hotel should run.
1. Welcome Series for New Subscribers
The ‘Welcome Series’ is an essential part of any successful hotel email marketing strategy. On the one hand, it leaves a lasting positive first impression. On the other, it allows you to introduce your brand and highlight the amenities your hotel offers.
When new subscribers sign up for your emails, they are showing interest in your hotel. Even if they may not have booked with you yet, a welcome email can help you begin to establish a relationship with them. It’s an amazing chance to introduce your hotel, provide information about amenities, and offer future guests helpful tips for planning their stay. By taking this opportunity to engage with your subscribers in a way that is relevant and valuable to them, you will build trust and credibility.
Welcome emails can also be used to share helpful information about your hotel and the local area. You can offer recommendations for nearby restaurants, attractions, and activities. This provides value for your readers and improves the overall customer experience. And by engaging with your subscribers and providing tailored content, you make them more likely to book a stay at your hotel.
Use your welcome email as an opportunity to get your subscribers familiar with your hotel and your area.
2. Promotional Campaigns and Exclusive Offers
Discounted rates for early bookings and seasonal promotions are increasingly popular and lucrative in terms of boosting revenue. Incorporating these types of promotions into your hotel’s email marketing campaigns can have a significant impact on your conversion rate. On top of that, providing attractive deals and exclusive offers is an excellent strategy for attracting both new and returning guests.
Your hotel can also create promotional campaigns with discount codes and flash sales to push potential guests to book. These limited-time offers create a sense of urgency, motivating subscribers to book their stays before the deals disappear. And it doesn’t stop there—promoting exclusive offers for luxury packages and upgrades can also increase revenue and encourage subscribers to spend more. These types of promotions create a sense of exclusivity that guests may be willing to pay extra for.
You can also attract more newsletter subscribers by offering them discount codes in exchange for their subscription.
3. Abandoned Booking Reminders
Abandoned bookings are a significant challenge for hoteliers. They result in lost revenue and missed opportunities to engage potential guests. Thankfully, your hotel can automate abandoned booking reminders to encourage guests to complete their bookings. If you want to make it even more convincing, you can also add incentives like room upgrades and discounts. With these reminders, your hotel can re-engage potential guests and bring them back into the booking process. Like this, you will increase your conversion, and catch potentially lost revenue for your hotel.
Plus, abandoned booking reminders can help you understand why guests abandon their carts. Whether they didn’t have time to book then or just needed an extra push, you can try out different strategies and see what brings more guests back to their bookings. Use this information to then optimize the booking process, identify common user pain points, and improve the overall booking experience for potential guests.
