Today’s travelers crave instant gratification and transparent value. According to Level 6, 60% of customers are willing to spend more if they get immediate rewards (2024).
NB: This is an article from GuestCentric
The good news is that using modern technology, your hotel can seamlessly make your direct channel the most compelling place to book! Keep reading to find out how…
But first, a Real-World Example of Direct Incentives in Action
As shown below, the Lime Tree Bay Resort recently launched a new direct booking incentive, using one of our strategies to encourage guests to book directly instead of through OTAs.
Key Moves:
- Stay Enhancers like free breakfast and early check-in were promoted clearly on the booking engine.
- Repeat Guest Promotions encouraged returning guests to rebook through targeted email offers post-stay.
- Mobile and Web Integration meant the same perks appeared across all booking touchpoints, ensuring consistency and visibility.
Therefore, the foundation is in place to:
- Increase direct bookings with no added marketing spend
- Higher perceived guest value without cutting rate
- Lower OTA commission costs over time
3 Ways your hotel can also Encourage more Direct Bookings
1. Offer Exclusive Perks to Guests who book Direct
68% of travelers say they would book directly with a hotel if they were guaranteed added value or exclusive benefits (Skift, 2024). With our Stay Enhancers feature, your hotel can seamlessly showcase enticing, direct-only perks – like free parking, welcome drinks, early check-in, or even exclusive rate discounts – right on the booking engine, exactly when guests are making their decision.
Unlike generic offers buried in fine print, these incentives are displayed clearly and visually to create an instant sense of value. You’re in full control to:
- Offer zero-cost perks that elevate perceived value without cutting into your bottom line,
- Or highlight discounted add-ons and exclusive direct rates that encourage conversion.
The vision is to continue enabling guests to fully personalize their stay experience, choosing the add-ons and benefits that matter most to them – right from your booking engine.
2. Launch Targeted Promotions that Drive Direct Bookings
74% of leisure travelers say they actively seek out deals and offers before booking a hotel stay (Phocuswright, 2024). Our Power Campaigns feature gives your hotel complete control to design and deploy targeted, time-sensitive offers – directly on your booking engine. Whether it’s a last-minute weekend escape, a seasonal promotion, or a group-specific discount, Power Campaigns ensure your guests always see the best available deal, right when they’re ready to book.
