As the festive season approaches, hotels have a unique opportunity to boost visibility, attract new guests, and increase direct bookings. With travellers planning winter getaways and Festive celebrations, now is the time to get ahead.
NB: This is an article from Userguest, one of our Expert Partners
Subscribe to our weekly newsletter and stay up to date
Here are some key strategies to make your hotel stand out this holiday season.
1. Create Memorable Festive Experiences
Guests aren’t just looking for a room – they’re looking for an experience. The festive season is your chance to create moments that inspire joy and loyalty.
Consider offering:
- Festive packages combining stays with dinners, spa treatments, or local event access
- Seasonal décor and activities, such as Christmas markets, live music, or themed workshops
- Photo-worthy spaces that encourage guests to share their experience online – driving organic reach and visibility
A thoughtfully designed festive atmosphere doesn’t just enhance the guest experience; it’s free marketing when shared on social media.
2. Launch Early & Target Smart with AdsPlus
Timing is everything. Travellers start searching and booking their festive stays weeks in advance – so the earlier your campaigns go live, the better.
With AdsPlus, hotels can launch high-performing Google and Meta campaigns quickly and effectively. Designed specifically for the hospitality industry, AdsPlus uses AI optimisation to maximise bids and test audiences and placements based on real-time booking data, demand, and seasonality.
This means your ads are shown to the right travellers at the right time – while you stay focused on running your property. Campaigns can promote:
- Festive getaway packages
- Christmas and New Year’s Eve stays
- Seasonal dining experiences or spa offers
Unlike generic ad platforms, AdsPlus ties performance directly to bookings and revenue, helping hotels reduce OTA dependency and maximise return on ad spend.
3. Convert More Website Visitors
Even with great campaigns, many hotels lose potential bookings due to lack of engagement. That’s where Userguest notifications come in.
These automated, real-time messages appear on your website or in follow-up communications – guiding visitors toward booking or upgrading their stay. During the festive period, they can be especially powerful when used to:
