Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge new opportunities for growth. Facebook in particular is a powerful platform for driving direct bookings for your hotel.
Your customers have changed, and are now more digitally aware and involved in the research and booking process. They are engaged in every step of the process, and this puts them in the driving seat more than ever before.
We need to understand new ways to connect with potential guests, with the kind of depth and color they’re now used to.
This article will give you a crash course in selling your hotel on Facebook, and will help you understand the key principles of social media that will enable you to turn social media into sales. Not every channel or tool is right for every hotel! It’s important to test and choose the ones that suit and work best for your property. Figure out where your target audience is spending their time online and ensure you have an engaged presence there.
Social networking sites have revolutionised the way we use the internet today: if you don’t have an active social media presence, you simply don’t exist. You are missing out on huge opportunities to engage and sell to your existing and potential guests. According to Adweek.com, the average user logs about 1.78 hours per day on social platforms, accounting for 28% of all their online activity.
So why not take just a little slice of that online activity and use it to your benefit? You can take advantage of social to drive direct bookings for your hotel.
Optimising your Facebook Presence
Facebook often update their algorithms to ensure that its users are getting the best possible experience each time that they log in. It’s getting increasingly harder for your hotel’s business page to stand out in all the noise.
In order to be on top of your game, let’s look at a few optimisation tips.
