Event planners have more choices than ever – and they’re not just looking for spaces. They’re looking for partners. To stand out, hotels must move beyond generic promotions and adopt strategic marketing strategies that speak directly to planners’ needs.
NB: This is an article from Tripleseat
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Whether it’s simplifying logistics, showcasing versatility, or proving reliability, today’s most successful hotels are using smart, tech-driven approaches to win this high-value audience.
Understand What Event Planners Really Want
To grow group business, hotels need to go beyond selling square footage. Modern event planners are looking for venues that make their lives easier – from tech-friendly corporate retreats to personalized social celebrations and seamless large-scale conferences.
Planners want hotel partners who:
- Fast turnaround times on proposals and information
- Anticipate needs and offer proactive solutions
- Intuitive tools – from digital floor plans to integrated booking platforms
- Use intuitive tools like Tripleseat for Hotels to simplify the entire process
When your property positions itself as a trusted partner, not just a venue, you build credibility, foster long-term relationships, and become the go-to destination for memorable events. Here’s how you can stand out and become a go-to destination for event planners.
Streamline the Request for Proposal (RFP) Process
Planners juggle countless proposals. Simplifying the RFP process is one of the fastest ways to win their attention.
How to make it effortless:
- Include key facts and downloadable spec sheets (capacities, layout options, AV details, menus) directly on your site
- Use an easy-to-find, mobile-friendly lead form with minimal fields
- Add automated responses that confirm receipt and outline next steps
- Integrate your form with Tripleseat for Hotels to automatically route inquiries and speed up your response time
A fast, frictionless inquiry process communicates efficiency – a major selling point for busy planners.
Showcase Your Success Stories
Planners need proof your property can deliver. Dedicate space on your website to highlight your most successful events – both corporate and social.
Include:
- Case studies showing client goals, solutions, and results on your event section of your website
- High-quality images and video testimonials
- Event galleries categorized by type and size
- Social snippets that spotlight behind-the-scenes teamwork
Authentic success stories reinforce your expertise and inspire confidence.
