When it comes to boosting your visibility online, landing pages can often get overlooked. While businesses often focus on homepage design and social media, it’s actually landing pages that can make or break your SEO efforts and your conversions.
NB: This is an article from Up Hotel Agency
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In this article, we’ll walk you through exactly why landing pages matter for SEO, how they work, and what makes a landing page not just rank well, but convert too.
What Is a Landing Page (in Hotel Terms)?
A landing page is a focused web page created to target a specific audience or goal. For hotels, that could be:
- A page dedicated to weddings or events
- A landing page for “Hotels near Hyde Park” or “Spa Hotels in the Cotswolds”
- A targeted offer like a “Midweek Stay & Dine” package
- Pages aimed at international guests, group bookings, or seasonal campaigns
Unlike your homepage, which tries to do everything at once, landing pages guide users toward one clear call to action – typically a direct booking or enquiry.
A great example of this is the CitySuites USA landing page:
This page is designed specifically to speak to an American audience, with relevant copy, images, and booking options tailored to that demographic. It’s a perfect showcase of how hotels can build audience-specific landing pages that both inform and convert.
Why Landing Pages Matter for Hotel SEO
1. They Help You Rank for High-Intent Local Searches
Let’s say someone searches “luxury hotel with hot tub in Manchester.” If your hotel only has a generic homepage, you may not appear. But if you’ve got an SEO-optimised landing page titled “Luxury Hotel Suites with Hot Tubs in Manchester”, you stand a much better chance.
Targeted landing pages allow hotels to appear for long-tail, high-conversion keywords that potential guests are already searching for.
2. They Improve User Experience (Which Google Loves)
When a guest lands on a page that’s 100% relevant to what they’re looking for – whether that’s dog-friendly stays, romantic weekend breaks, or meeting room hire – they’re far more likely to stay and engage. That means:
- Lower bounce rates
- Higher engagement
- Better SEO signals
Google takes all of this into account when ranking your site.
3. They Give You More Entry Points from Search Engines
Each landing page is a new opportunity to bring someone in via Google. The more relevant, well-optimised pages you have, the more visible you become, without needing to rely solely on paid search or OTAs.
Read the full article at Up Hotel
