Consumers used both “new school” and “old school” approaches to booking hotel rooms for business and leisure travel in Q2 2015. According to data from the TravelClick North American Distribution Review, mobile bookings through hotel company websites (Brand.com), online travel agents (OTAs), and in-person travel agents (global distribution systems/GDS) experienced the most growth.
“Mobile bookings are increasing at impressive levels, and we anticipate the trend continuing into the foreseeable future,” said John Hach, senior industry analyst at TravelClick. “It’s not just millennials who are using their mobile devices to research and book rooms — it’s happening across all major consumer segments. Interestingly, the GDS continues to demonstrate growth, especially with higher ADR bookings.”
Average daily rates (ADR) across all channels increased by 4.4 percent compared to Q2 2014. The GDS channel has the highest growth in the quarter, up 4.9 percent year-over-year.
For Q3 2015, transient average daily rates are tracking ahead by 4.7 percent, with Hotel Direct generating the highest ADR growth, up 5.6 percent. In Q3, ADR is also increasing 4.6 percent for GDS, 3.9 percent for OTAs, 3.8 percent for Brand.com, and 3.8 percent for CRS.
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