Hoteliers sometimes think that all guest communication aside from face-to-face conversation stops the moment guests arrive on property. This shouldn’t be the case.
NB: This is an article from Revinate
It’s actually incredibly important to maintain communication with your guests during their stays to ensure that they have everything they need. It’s also an opportunity for you to send upsell offers.
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One of the best ways to maintain this connection is through your hotel welcome letter. Luckily we have some tips for creating a strong on-property hotel welcome email you can follow to help you enhance the guest experience.
6 ways to ensure your hotel welcome letter is great
There are many types of hotel email marketing campaigns, and you need a different approach for each. Here’s what to keep in mind when it comes to your hotel welcome email.
1. Let them know they can count on you for help
Your property becomes your guests’ home throughout their stays. Beyond letting them enjoy the rooms and facilities, you have plenty of options for ensuring that they’re enjoying their stays with you. You can do this, from the moment they step into your property, by highlighting your support team’s availability should they need help or have questions.
Each property has its slightly different availability. Make sure to include yours in your hotel welcome letter. Be sure to include where and when your guests can reach you, FAQs, and any other services available on your property that they can benefit from.
Below is a great example from The Powerscourt Hotel in Ireland. The property included a short but sweet welcome message, clearly mentioned their guest relations team’s availability, and included offers guests could enjoy that are easy to book via the link in the campaign.
