Let’s talk SEO for hotels – a topic that’s as electrifying as watching someone clean their coin collection.
NB: This is an article from three&six, one of our Expert Partners
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If you’re a hotelier, you’ve probably been pitched every SEO service under the sun, from “superior meta tag optimization” to “cutting-edge schema markup” (which **spoiler alert** barely matters anymore). And while these services sound fancy – like adding ‘Executive’ to your job title when you’re still doing the same work – most of what you’re paying for isn’t moving the needle.
Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies, like tweaking meta title tags, while ignoring the high-value areas that actually drive rankings. It’s like upgrading to a suite and using the bathtub as your bed.
So, what’s the point of this blog? Simple. We’re here to unpack the real SEO ranking factors, show you where the ROI is, and call out the overpriced BS that’s draining your budget faster than a TikTok ban reversal. We’ll cover everything from content creation (you probably don’t have a blog, do you?) to backlinking (because why aren’t you teaming up with that local brewery next door?).
By the end, you’ll know exactly where to focus your time and money – and more importantly, how to improve your site’s overall web health while avoiding overpriced SEO services that aren’t worth the napkin they were pitched on. Let’s dive in, one dad joke at a time.
Behold The Fancy Pie Chart of SEO Wisdom
Before we jump into the overpriced nonsense some SEO agencies are peddling, let’s take a moment to appreciate this colourful masterpiece of data. Yes, it’s a pie chart. Yes, it has numbers. And yes, it makes us look ridiculously clever for including it. But it’s not just here to brighten up the blog – it’s here to remind us what Google actually cares about.
This chart breaks down the ranking factors that make Google tick, from content creation to backlinks to mobile-friendliness – all critical to your hotel’s web health. It’s essentially the cheat sheet for anyone who wants to stop wasting money on sales drivel and start focusing on what matters. But don’t worry, we won’t bore you with all the details just yet – that’s what the rest of the blog is for! For now, just soak in its colourful glory and remember – some slices of this pie are worth your time and money, and others are just the crust nobody eats.
Also, is it just us, or is this making anyone else want actual pie right now?
The Overpriced Meta Title Service Scam
Ah, meta title tags – the supposed crown jewel of SEO, or as I like to call them, the glittery sticker on the participation trophy. If you’ve been sold an SEO package recently, there’s a good chance “meta title optimization” was highlighted like it’s the next big thing. Spoiler: it’s not. Sure, having a well-crafted meta title is important (Google gives it a 14% slice of the ranking pie), but it’s not the whole bakery.
