Facebook is a social media and advertising great, boasting over 3 billion active monthly users. While nobody can target an ad to all 3 billion of those users, having a good grasp on Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals and optimize your campaign’s data properly.
NB: This is an article from Travelboom Marketing
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What are Facebook Ads?
Facebook ads are paid for by businesses to promote their products, location, or services to audiences that they’ve determined might be interested. Facebook ads come in many forms, from static image posts to playable mini games, and can target a wide range of audience demographics depending on your budget, the intention behind your ad, and the quality of your content.
Facebook ads typically look similar to regular in-feed posts, but ads feature a “sponsored” banner to retain transparency. They also typically have more elements to them, like call-to-action stickers encouraging the audience to call the business, visit a website, or browse an online shop.
Types of Facebook Ads
Image
One of the most common types of ads, image-based ads are great for highlighting your products, brand, or service. Images can be altered across placements to ensure high quality ads no matter where your audience sees them. A popular way to create an image ad is by boosting an already-existing Facebook or Instagram post, whether it did well already or is poised to become your next viral post!
Stories
Mobile-optimized content in a vertical format, presented in line as users scroll through their friends’ stories, is another popular type of ad. Stories ads provide more freedom than regular video ads, with a more casual feel thanks to the opportunity to use stickers, emojis, filters, and more.
Video
The temptation to post a long, beautifully shot and directed video of your product, service, or other advertised item is strong – but consider the attention span of your audience, and what they were doing before they saw your ad. The average user isn’t going to pause their scroll for a 15 minute advertisement, especially if they have the freedom to navigate away!
Keep video ads short and sweet, and consider leaving a script out of the equation. Many users browse Facebook and Instagram with their volume muted to avoid constantly changing sounds or bothering others nearby as they scroll through their feeds, so a quick demo of your product in action is likely to perform better than a conversation-based video that would require listeners to change their volume.
Slideshow
Slideshow ads on Facebook are usually between 3 and 10 slides. Slideshow ads are popular for mobile placements, since they use less data than playing a video and load faster. This kind of ad also encourages engagement as your audience swipes through the slides.
