social media

Hotel social media marketing has drastically changed over the past decade, and it should be an integral part of any marketing strategy

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

Think about the photo content that’s on your hotel’s Instagram feed right now. Does that imagery help sell your hotel experience?

As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok

We explore the cost of social media marketing, and the factors that can influence these prices, so you know what to expect when starting with this service

Social media can be a good sales channel, but organically, it’s a place to build your brand and showcase everything that’s great about your hotel

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence

What if we told you that Facebook can also serve as a key component to collect first-party data for your hotel in a world where we so desperately need it?

There are growing challenges and concerns. To help refine your strategy for the coming year, here are 8 hotel marketing trends for 2023: