social media

TikTok is tempting for any hotel marketer to jump at, but before recycling and uploading your Meta ad creative, beware, it requires a unique content and targeting strategy

social commerce isn’t just a trend; it’s a transformative approach to eCommerce that leverages the power of social media platforms

Gone are the days when Facebook’s “Reach and Frequency” was the go-to for your ad campaigns. Say a big hello to “Reservation” – the new kid on the block

TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

By adding social media links to your Google Business Profile, you’re creating a streamlined and engaging experience for your potential guests

Now it’s time to get an even bigger return on those efforts by sending Facebook users straight to your online booking engine

A recent survey found nearly all social channels were ineffective in influencing major travel decisions. So, how should hotels use social media in 2023?

If you want to your hotel in the spotlight of millions of people, you must post content on TikTok and make it part of your marketing strategy

Successful conversational marketing campaigns strike consumers’ curiosity so they are naturally inspired to talk about it or post about it on social media

By understanding how to optimise your videos for TikTok SEO, you can increase your chances of being noticed and boost your hotel visibility