social media

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers

Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay

For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking

TikTok is tempting for any hotel marketer to jump at, but before recycling and uploading your Meta ad creative, beware, it requires a unique content and targeting strategy

social commerce isn’t just a trend; it’s a transformative approach to eCommerce that leverages the power of social media platforms

Gone are the days when Facebook’s “Reach and Frequency” was the go-to for your ad campaigns. Say a big hello to “Reservation” – the new kid on the block

TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

By adding social media links to your Google Business Profile, you’re creating a streamlined and engaging experience for your potential guests