social media

If an Image is Worth a 1000 Words, How Much is a Video Worth?

The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content

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Content Creation: Best Practices for Different Hotel Segments

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

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Social Media Strategy: Creating the Right Plan for Your Hotel

While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach

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Golden Opportunities: Using Social Media to Market Your Hotel

Don’t forget what social media was initially invented for – to be social! It allows your brand to create an interactive community while building reputation

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10 Ways to Engage Your Followers on Instagram

Instagram’s Hidden Formula: Top Tips for Ranking Success

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

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social media platform app icons on a mobile phone

The Power of Social SEO: Optimize Your Social Media Profiles

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

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Hotel Bookings: Comprehensive Insights into Instagram Ads

In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers

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car with lights streaking by reflecting the fast changing landscape of the digital customer journey and the importance of understanding it

6 Strategies to Keep PACE With Changing Traveler Behavior

Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay

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Planning Your Hotel’s 2024 Social Content Calendar

For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking

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Let’s Debunk Some TikTok Myths

TikTok is tempting for any hotel marketer to jump at, but before recycling and uploading your Meta ad creative, beware, it requires a unique content and targeting strategy

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