social media
If an Image is Worth a 1000 Words, How Much is a Video Worth?
The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content
Content Creation: Best Practices for Different Hotel Segments
Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents
Social Media Strategy: Creating the Right Plan for Your Hotel
While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach
Golden Opportunities: Using Social Media to Market Your Hotel
Don’t forget what social media was initially invented for – to be social! It allows your brand to create an interactive community while building reputation

Instagram’s Hidden Formula: Top Tips for Ranking Success
Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

The Power of Social SEO: Optimize Your Social Media Profiles
Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience
Hotel Bookings: Comprehensive Insights into Instagram Ads
In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers

6 Strategies to Keep PACE With Changing Traveler Behavior
Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay
Planning Your Hotel’s 2024 Social Content Calendar
For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking
Let’s Debunk Some TikTok Myths
TikTok is tempting for any hotel marketer to jump at, but before recycling and uploading your Meta ad creative, beware, it requires a unique content and targeting strategy