social media

Unlike your website, social media allows you to directly engage with your ideal guests, through likes, comments and even direct messages

Seeing global hotel and travel companies on the platform with a huge amount of followers, shows us TikTok is not a channel that we can ignore

In today’s fiercely competitive digital landscape social proof can be your hotel’s saving grace, engaging online visitors and convert them to loyal guests

Despite many predictions of a Facebook demise, the platform continues to prove its resilience and maintains its position as a powerful hotel marketing tool

Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways

It is important to stay current on popular social trends because it is a great way to reach new travel audiences and increase bookings at your hotels

Any accommodation business that wants to amplify reach and drive bookings should incorporate social media into their marketing strategy

With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach

Hotel social media marketing has drastically changed over the past decade, and it should be an integral part of any marketing strategy