direct

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel and the benefits derived

Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

Eliminating friction is like removing a burden that prevents your guest experience from being everything it can be

When it comes to terminology, it’s easy to mix up ‘target market’ and ‘target audience’. It’s essential you distinguish and identify both properly

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time