direct

When it comes to terminology, it’s easy to mix up ‘target market’ and ‘target audience’. It’s essential you distinguish and identify both properly

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

As a hotel, your technology is essential to increase direct bookings. As an independent hotel, you’re competing against multi-million-dollar tech companies

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!