direct

How to Boost Hotel Direct Bookings with Google FBL

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

Read more

Userguest RevMarketing Automation Yotel Case Study YouTube Video Thumbnail

RevMarketing Automation: Yotel Case Study

We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel and the benefits derived

Read more

Increase Your Direct Bookings with 6 Powerful Urgency Tactic

Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.

Read more

google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

5 Tools in Your Hotel Google Profile to Increase Your Direct Sales

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

Read more

person on a laptop making a hotel bookings either via otas or direct on the hotel website

Hotel Direct Bookings vs. Hotel Bookings from OTAs

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

Read more

Key to Driving More Conversions & Revenue: Unleash Guest Experience

Eliminating friction is like removing a burden that prevents your guest experience from being everything it can be

Read more

3 Steps To Reaching And Converting Your Hotel’s Target Audience

When it comes to terminology, it’s easy to mix up ‘target market’ and ‘target audience’. It’s essential you distinguish and identify both properly

Read more

Hotel Direct Booking Video 3 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about ways Hotels can increase their chance to convert those lookers into bookers

Hotel Direct Booking (Pt3): Turn Your Lookers into Bookers

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

Read more

How to be Present for Your Guests at Every Stage of the Booking Journey

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

Read more

Why Metasearch is Critical for Your Direct Booking Strategy

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

Read more