direct
The Power of Automation via RevMarketing Automation (RMA)
How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion
How to Turn OTA Customers into Loyal Guests
Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice
5 Ways to Get Your Hotel Ahead in The eCommerce Game
As long as you allow for bookings on your website, you have an eCommerce platform and this provides an immense opportunity for revenue growth
The Cost of Guest Acquisition: Making Most of Your Booking Channels
Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed
Increase Web Conversion of Paid Traffic by 31% in 2 Months (Case Study)
Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion
How To Drive More Direct Bookings Through Digital Marketing
A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?
3 Hotel Website Tips to Get More Direct Bookings in Summer 2022
Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions
Hotel Website Performance: Just Look at Your Own or Competitors Too?
Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business
9 Warning Signs Your Direct Booking Strategy Is In Trouble
How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy
How Can Independent Hotels Combat The Rise of OTAs?
There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix