direct

OTAs are just a channel… nothing more. This is your hotel, your guests, you provide the service to make your customers feel welcome, but check your T&Cs

Let’s focus on how to drive direct bookings, the challenges with winning them, strategies to get them, and ways to truly measure their value

This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

A good hotel website will have several key functions that lead to conversions, customer satisfaction, and brand loyalty. We outline the main objectives:

Searcher conversion rate measures a booking engine’s success, whereas user conversion rate measures combined performance of your website and booking engine

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

The book direct channel was second top revenue maker for Irish and UK hotels in 2021. This highlights the need guests have for a direct hotel relationship

If there is one thing hoteliers have gained over the past 2 years, it’s the rise in hotel direct bookings, and more specifically, mobile direct bookings

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories