direct
How Can Independent Hotels Combat The Rise of OTAs?
There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix
How To Increase Bookings in a Cookieless World
Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings
Three Hurdles to Direct Sales
Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales
How to Optimise Your Website for Conversion and Drive Revenue
Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this
How to Manage Your Hotel Booking Channels for Maximum Revenue?
Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking
Rate Parity and Flexible Rates No Longer Enough to Drive Direct Booking
If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking
Harnessing The Power of Viral Marketing in The Hotel Industry
We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence
36 Hotel Marketing Strategies to Build Awareness and Drive Bookings
These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand
Direct Booking: Photos and Videos Now More Important Than Reviews
Most hotel marketers will agree that in today’s fast-paced and attention-deficit online environment, we have less than a few seconds to make a memorable first impression. NB: This is an […]
The Power of Mobile in Driving Direct Traffic Conversions for Hotels
Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020