An analysis from STR Analytics looks at Hotel weekday versus Hotel weekend performance in the top 25 U.S. markets.
When looking at the total United States average monthly occupancy by day of week, Sunday and Monday are the slowest nights.
The map below shows whether the trailing 12-month average occupancy was higher on weekdays or weekends. Markets colored orange achieved higher weekend occupancy and markets colored blue achieved higher weekday occupancy. The majority of markets experience higher weekend occupancy, but typically at a lower rate, as shown in the next map.
The map below shows whether the trailing 12-month average daily rate was higher on weekdays or weekends. It’s not surprising that the six markets with higher weekend rates are well-defined leisure markets, such as New Orleans; Nashville, Tennessee; and Miami. A higher frequency of higher weekday rates is present in urban markets, such as New York City and Chicago.
The map below shows whether the trailing 12-month revenue per available room was higher on weekdays or weekends. In most of the markets, RevPAR is driven by ADR, as the ADR maps looks similar to the map below. The notable change from the ADR map is that St. Louis; Tampa; and Orlando, Florida, appear as markets where weekend RevPAR performance is stronger, which indicates a stronger contribution from weekend occupancy.
Overall, after excluding Sunday and Monday nights the general story of weekday versus weekend performance does not change. However, occupancy and ADR are lifted, making the two day of week segments a more competitive comparison.