As the summer peak fades, autumn offers hotels fresh opportunities to attract new guests. Couples seeking cosy escapes, families planning Halloween adventures, and early Christmas bookers are all looking now.
NB: This is an article from Net Affinity
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To capture this demand, it’s crucial to have your seasonal strategy ready – supported by the right digital tools.
Launch a dedicated Autumn campaign
Autumn is the perfect season to showcase your hotel’s unique offerings – from warming menus and spa breaks to midweek escapes.
- Tailor your offers to different guest types: couples, families, friends and solo travellers.
- Use your booking engine to display seasonal packages clearly, with a fast, mobile-first checkout that increases conversions.
Plan ahead for the midterm break
Parents are already searching for Halloween and midterm getaways, so it’s important to be visible early.
- Refresh family content with new imagery and landing pages.
- Create a dedicated Halloween/midterm page to boost your organic search ranking.
- Aim to have campaigns live no later than the middle of September to catch the peak booking window.
Get Christmas-ready now
Guests are planning their festive stays already. To meet demand:
- Build a dedicated Christmas page with packages, dining and event details.
- Provide enough information to encourage phone bookings, which are common for Christmas stays.
- Support your content with paid search campaigns – interest is already picking up.
Prepare for Winter campaigns
- Black Friday & Cyber Monday (28th Nov – 1st Dec)
- Guests expect simple, high-value discounts (30%+).
- If you’re not in a position to offer this, avoid paid Black Friday spend.
- For hotels offering strong deals, our booking engine makes it easy to run straightforward, restriction-free campaigns.
Christmas gift vouchers
- Vouchers are one of the strongest revenue drivers in Q4.
- Our Net Affinity gift voucher platform helps hotels generate incremental revenue with a seamless, fully branded system.
- Promote vouchers early via your homepage, paid ads and email campaigns to capture Christmas shoppers.
Final thoughts
Autumn isn’t just a bridge between summer and Christmas – it’s a season packed with opportunity. With tailored campaigns, refreshed content, and the right digital tools, hotels can maximise occupancy and revenue across the shoulder months.
