Imagine your next vacation spot being tailored specifically to your preferences, without the hassle of endless research.
NB: This is an article from The Hotels Network, one of our Expert Partners
That’s exactly what Greene King Inns accomplished with their latest innovation: the Staycation Calculator.
You may be wondering, why is the tool staycation specific? Research indicates that just 13% of adults in the UK would prefer traveling abroad over a more local destination.
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The pandemic, rising cost-of-living, and airport disruption are some of the many motivators to stay closer to home.
This leaves hopeful travelers seeking out domestic locations, but not always sure of where they should ultimately book. Greene King Inns took note, and acted on their market’s current needs.
This online calculator takes a somewhat backwards approach to travel planning, with the destination being the final piece of the puzzle. First, this calculator focuses on the traveler’s preferred activities, such as hiking, shopping, or listening to live music, as well as the location’s environment, inquiring if the searcher prefers the seaside or countryside. Other factors including the destination being budget friendly, full of history, or featuring interesting architecture can also be taken into consideration. It is only once the potential guest identifies their preferences that the calculator will recommend a location and property.
Staycation Calculator by Greene King Inns
First things first, this initiative positions the brand as a one stop shop for hotel decision making, as they prove through this calculator that they have properties that can satisfy the needs of any potential guest preference submitted. From the outdoorsy types, to travelers looking to visit museums and be immersed in history, they have a hotel for every potential booker. And, they can prove it.
For example, let’s say a family with young children is looking to book their next stay. They choose Zoo, Outdoor activities, and Food & Drink, to keep their children entertained while exploring a new destination that’s a bit closer to home. The calculator selects a Greene Kings Inns property in Mulberry Green, Old Harlow, accurately recommending they stay at a hotel near an award-winning zoo, a garden and nature reserve, as well as communicating its easy access to London and Essex, where the guests could explore diverse dining options.
