Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook’s most active users only use their phones to check on their feeds.
What does this mean for your hotel? At every stage in the traveller’s journey, your potential guests are on mobile, and if you know what they’re using their devices for, you have the opportunity to connect with them. That’s why we’ve put together our latest ebook — The hotelier’s complete guide to today’s mobile traveller.
To give you just a taste of why mobile is so important, we thought we’d give you a list of stats from the ebook to show when and how your potential guests are using their mobile devices, and help you to interact with them anywhere in the world.
Ideas and Inspiration
The phrase, “what a small world!” has never been more true. With pictures of strange and wonderful destinations filling newsfeeds, and flight specials changing daily, it’s become a lot easier for people to make spontaneous travel plans to visit parts of the world that they may never have considered before. As these stats show, mobile devices play a big part in inspiring travel and helping many to plan for their trips across the world.
- 70% of travellers who own smartphones use them to research travel
- 78% of business travellers use their smartphones to help them plan travel
- 69% of leisure travellers who use smartphones use their phones to search for travel ideas in spare moments like while they are on the subway, or in a shopping queue
- 60% of searches for information about a particular destination come from mobile devices
- 54% of leisure travellers consider images to be important when deciding where to visit
- 83% of travellers find social media a top source of inspiration when browsing online
- 52% of Facebook users said their friends’ photos inspired travel plans
- 15% of millennials are highly influenced by Facebook posts, and 13% by Instagram posts when it comes to making vacation related decisions
- 59% of British holidaymakers say that their booking decisions are strongly influenced by review sites
From Browsing to Booking
Your potential guests have decided where they want to go, and now you want to hook them on your hotel. One of the first chances that you’ll have to draw them in will be your website, and you need to make sure that it’s ready for mobile, from start to finish. Keeping your guests on your website will see them shifting seamlessly from browsing to booking, without giving them a chance to change their mind while they switch devices. Don’t believe us? The stats speak for themselves!
