Mobile has changed our consumer spending habits. According to Comscore data, online shopping is officially more of a mobile activity than it is a desktop one with 55% of all retail Internet minutes spent on mobile devices (smartphone + tablet.)
With the successes of sites such as Amazon, Ebay, Etsy… people are more and more comfortable with spending money via their smartphones. Mobile provides increasing convenience for consumers (as well as potential opportunities for marketers!) as you can shop wherever and whenever you want all at the touch of your fingertips.
With the increasing use of data to personalize the shopping experience, mobile users become and constitute the most valuable customer segment; because of a their customized experience they are more likely to convert.
In a study fielded by SessionM, entitled ‘Connecting The Multichannel Shopper’, 57% of consumers said they would be likely to shop at a store if they received messages or push notifications about relevant deals and coupons while shopping at that store. And those businesses that do provide a relevant mobile service can realize a number of benefits, including improved customer engagement, sales and loyalty.
So where does the hotel industry fit in with all of this? In the book Marketing Metrics, research shows the probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70% – Quite a considerable gap.
Couple this with the fact that we already know that consumers have a huge appetite to shop online via their mobile and the that customers are willing to spend a few extra dollars to receive offers or experiences that are of value to them means, hoteliers have a prime opportunity to leverage mobile to up-sell hotel stays via room upgrades and packages, by offering late check in or late check out options, to promoting in-house amenities, dining, latest offers etc. to new and existing customers.
And in this report we’re going to tell you just how