Market Segmentation: Back To Basics As We Recover

Welcome to another of our Expert Insights discussions. Today we are joined again by:

🔹 Veit Meier of berner+becker one of our Expert Partners

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation.

We consider what are some errors hoteliers make, or challenges they face, when considering segmentation.

Veit highlights additional areas to consider when building more granular segmentation and ways to achieve this.

Finally we look at the benefits of adopting a more enhanced, granular, segmentation strategy

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a ‘Friend of Revenue Hub‘

🎥 We discuss a number of areas so we have broken the video down into a timeline:

01:00 – Welcome and topic intro
01:38 – Basic errors, or challenges hoteliers face, when applying segmentation
10:28 – How should market segmentation be set up to make a major difference
18:23 – What advantages of adopting a more granular approach to segmentation
23:39 – Wrapping up
26:27 – Subscribe and more videos

👀 WATCH NEXT (A few of our other videos)

💢 Biggest Challenges Sales Team Face as Group Demand Returns (Part 2)
https://youtu.be/BKNeQZOGyTA

💢 Biggest Challenges Sales Team Face as Group Demand Returns (Part 1)
https://youtu.be/7rWNxUV7e4w

💢 Revenue Management Needs to Think Like Digital Marketing (and Vice Versa)
https://youtu.be/Vq50sRMUpmQ

💢 Perceived Value and Cost of Living Impact: It’s a Game of Chicken with ADR
https://youtu.be/3w96UZqNZOs

💢 Hotel Sector Post Pandemic: More Financial Headwinds Ahead?
https://youtu.be/0r154cQg61w

👣 HOW TO FOLLOW US

LinkedIn:     https://www.linkedin.com/company/revenue-hub
Facebook:   https://www.facebook.com/revenuehub/
Twitter:        https://twitter.com/revenue_hub
YouTube:     Subscribe Link

🎙LISTEN TO OUR PODCAST
Spotify
Apple Podcasts
Google Podcasts
Stitcher