Do you want to build a hotel website design that can help you increase direct bookings and revenue?
NB: This is an article from AxisRooms
The design of your hotel’s website has a significant impact on travellers’ booking patterns, and it should be a primary concern for you. Travellers want a website that reflects their demands and expectations; if the website does not engage them, it is unlikely that they will book a room at your hotel.
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Today, having a strong, appealing, and successfully integrated online footprint is the only way hotels can stay in business.
Why Do You Need to Design and Build a Hotel Booking Website?
Building a website for your hotel or property is important since it expands your online reach, enables hotel direct bookings and increases hotel revenue. All of these factors are advantageous to your hotel.
However, merely being visible online and providing relevant information about your hotel or property is not enough.
Here comes designing!
Hotel booking design is critical for increasing SEO rankings and creating an impression on travellers.
To get more guests to make reservations through your hotel’s website, you should do the following:
- To make your hotel more discoverable, you need to rank highly on search engine result pages.
- You must visually impress and connect guests with your hotel website design.
- You should be able to provide and display important and relevant information to your potential customers in an easily accessible manner.
- You must make it convenient for travellers to book hotel rooms.
- You should use advertisements, discount deals, and cost-effective packages to entice potential guests.
- You must display excellent visual content that is highly engaging and relevant to your hotel and location.
Unless you build and design a good and appealing website for your hotel, it could be hard to implement all of these elements in a presentable and organised manner.
When you build and design your hotel’s website using a website builder tool, you won’t have to worry about the final output. The technology will cover and take care of everything. Technologically advanced website builders are developed with best practices in mind, making it as simple as possible to increase traffic and convert visitors.
How to Create a Hotel Booking Website?
Developing and designing a new website can be a daunting challenge for hoteliers. Before you get started, you should pause for a moment and review your requirements, resources, and design expertise.
When it comes to hotel website design, there are two primary alternatives:
- Investing in a website builder that is easy to use.
- Investing in a web developer to develop a customised design from the ground up.
Investing in a web developer can provide hoteliers with a stunning, custom design. However, it can also be difficult for operators who are unfamiliar with web design.
Hiring a developer to design a web page from scratch will take far more time and cost more money over time than using a website builder. Furthermore, future updates and modifications to the website could be challenging because the hired website developer must approve all changes.
Investing in a hotel website builder, on the other hand, will allow you to design a customised website that is tailored to your branding. This option can save you a lot of money because you do not have to pay every time you change a minor element of your website.
If you decide to go with this option, choose a website builder designed exclusively for hotels. It will have the functionalities you need to increase your hotel’s direct bookings and sales revenue.
However, if you already have a website for your hotel, you will need to figure out and recognise the necessary elements that are missing and then consider redesigning your website. A call to action such as a ‘Book Now’ button, a safe online payment system, or a handful of high-quality SEO features could all be lacking from your hotel’s website.
Tips for Hotel Website Redesign
Here are five basic tips for you to begin with your hotel’s website redesign:
1. Check the image quality on your website
Adding beautiful and aesthetic imagery to your hotel website design is an important element in creating an impression on visitors. Add pictures of your hotel’s most interesting and unusual places to captivate potential visitors. But make sure that the quality of those pictures is good.
You can begin by assessing the quality of the existing photos on your website. It will help you determine the necessary improvements needed to be made to appeal to potential guests.
2. Going through the information available for your guests on your hotel’s website
Another deciding factor for your potential guests to book rooms with you directly on your website is the information you have provided for them about your hotel and region.
The information and details that matter the most about your hotel are:
- Hotel rooms rates
- Hotel room availability
- Services
- Amenities
- Ancillaries
- Contact details
- Your location
- Proximity to attractions
- Things to do
Most of this information is vital but basic.
Are you wondering how to make your hotel stand out?
Taking a step further and providing a complete overview of what’s interesting in the nearby area might help your hotel stand out from competitors. It will take your hotel one step closer to having the best hotel booking site. Having extensive information about local attractions on your hotel’s website will help keep a potential visitor hooked for much longer.
3. Implement mobile-friendly responsive web design
Responsive design is a fundamental concept that you should implement unquestionably. It is a website design technique that aims to build a viewable and interactive interface that responds to the user’s preferred device.
It ensures that the user experience is seamless and that the website’s features can be seen and operated efficiently.
Note that your hotel website design for mobile hasn’t been developed responsively if visitors have to zoom in to click a button or link.
For the finest user experience, prioritise your users’ requirements, just as you would when they arrive at your hotel.
4. Easy direct bookings
You could have all the great components for a stunning web experience, but the hotel website design is practically flawed if your potential visitors can’t make a reservation.
It is essential to enable direct bookings by integrating an online hotel booking engine into your hotel’s website, such as AxisRooms’ booking engine tool. It helps ensure that your website converts website traffic into customers. Direct bookings increase the sales revenue of your hotel.
The primary step is to ensure that your hotel’s website seamlessly integrates with an online booking engine. It is even more vital to make sure that your booking engine integrates into your branding and website design, convincing visitors that your website is secure.
5. Optimize your SEO
Want to know what makes a good hotel website?
The pinnacle of effective hotel website design is Search Engine Optimisation (SEO), and attracting visitors through search engines must be a crucial aspect of your online marketing strategy.
Here are a few SEO pointers to get more direct bookings and ultimately increase your hotel’s sales revenue:
- Determine the best keywords for your hotel’s SEO.
- Write unique title tags and meta descriptions.
- Improve your hotel website’s loading time and responsiveness.
- Publish keyword-rich, high-quality blogs about your hotel and location that are interesting and educational for visitors to read and learn.
- Enhance your hotel’s customer experience by localising hotel web pages.
