Are you clueless about your hotel website content? Want tips for content writing for hotel website? We got you!
NB: This is an article from Axisrooms
Creating unique and engaging website content can be tough for any hotelier, and it often feels overwhelming. However, we have the skills and knowledge to guide you in giving your website a makeover!
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Your hotel’s website makes the first impression for your brand. It is also the place where potential visitors can contact you. As a result, it’s necessary to pay close attention to every part of your hotel’s website content. After all, it can significantly impact whether or not customers choose to book with you.
Sharing stories with the world, informative content, is necessary too. You are more likely to succeed in higher engagement and conversion if you promote your hotel as an experience through content. With these in mind, consider the following 5 tips for creating and promoting great content for your hotel website.
- Know Your Target Market
To know your target audience is the key to success in any digital marketing strategy. If you identify your market, you can customize your content to fit the needs of your unique viewers, increasing your chances of direct bookings.
What’s the point of developing creative content for your hotel if it does not reach the right audience. It’ll be a waste of money and time. As a result, one of the first steps in creating a content marketing plan for your hotel is to build buyer personas for your potential hotel customers.
The buyer’s persona must include the statistics, interests, goals, desires, and habits of your customers. Analyzing your website’s monthly Google Analytics reports is an excellent method to know your audience. Then, you can start identifying what type of content your target audience enjoys reading the most.
Once you’ve discovered what your audience likes, you’ll need to actively start content writing for hotel website as well as social media to engage the audience and help increase revenues.
- SEO is Key to Content Writing
SEO is the process of attracting quality traffic to your website by making your content more Google-friendly. While there are various components to SEO – technical, on-page, link building – we’ll concentrate on the one that matters most for creating content: on-page optimization.
Keyword research is the most effective way to achieve on-page optimization. It involves identifying important keywords, phrases, and sentences your target audience is looking for.
Start by making a list of any relevant keywords you’re interested in, using Google’s keyword planner, to see how many monthly searches they receive and how competitive they are. If you’re unsure where to begin, look through your Google Analytics and Search Engine Reports to find out what keywords attracted users to your site earlier.
- Treat Local Content Like a King
Tourists come for adventures, create memories, and connect with people they would never meet at home. Share your story behind your hotel, express your inspiration, highlight the people behind your company and the services your hotel offers.
Don’t forget to capture the local people as well as the enjoyment waiting for the tourist in the nearby areas to encourage them to make reservations with the help of hotel booking system.
As a hotelier, you’re likely to know the attractions and events taking place in your area. Make the most of your expertise and start content writing about what makes your hotel’s area unique. Be imaginative and highlight what your target market would most likely want to explore, from galleries to popular pubs or festivals.
- Don’t Forget the Elements of Your Website Content
The user experience of your website is dependent on the layout and design of your hotel’s website. Users find it easy when the content is properly formatted, is skimmable, and is easy to consume.
So make sure to include the following elements in your website content:
- Headline
- Introduction
- Images
- Bulleted and numbered lists
- Conclusion
- Call to action, etc
Next, define the main goal of each web page. Also, specify the results you expect from your web pages. The following are some examples:
- To make direct bookings
- To fill in an inquiry form
- To download a brochure
- To buy a coupon
- To sign up for a newsletter
Most visitors don’t even read the entire content. They scan the page for the most vital information. So start with the most crucial pieces of information at the top of the page.
Take advantage of the chance to make a clear call to action when writing content for the hotel website. You must include a strong call to action after you’ve highlighted the attractions of your magnificent presidential suite as it will lead users towards one of the primary goals you’ve set for your websites, that is direct bookings.
- Add High-Quality Photos and Videos
The photos you show your viewers must help create a sense of what they can enjoy while vacationing at your hotel. In this context, you must invest in quality photographs and use them to design your hotel website.
Keep in mind to include exterior views, interior pictures, bedrooms, and other hotel features such as public areas and the foyer in your photographs.
You can also highlight guests at the hotel with various rich visuals, such as 360-degree views of the hotel. Tourists can adjust their viewpoints and enjoy a quick virtual tour of the hotel.
Making videos is an amazing way to promote your hotel and its services because videos can help you tell an emotional story and give your visitors a better picture of your hotel and the whole experience they can expect. Do you know that 55% of all internet users view videos daily, while 78% watch videos weekly? It would be best if you took full advantage of advanced photography and videography techniques.
Last but not least, ensure that all the photos on your website are search engine optimized. This entails placing relevant photos next to the relevant text, saving them with consistent file names, and correctly using alt text and captions.
Ready to Get More Direct Bookings with Your Hotel Website Content?
Content is the king! It is an essential tool to connect with your audience, share inspiring stories, build loyalty, and attract visitors to your brand. Therefore, content writing for hotels is a solid marketing strategy you must invest in if you want to build a successful hotel business in this digital world.
If you apply these 5 content writing tips, you can boost your company’s visibility and reputation. To get more direct bookings and succeed in the hotel business, you can use a hotel management system that will serve the ecosystem of the entire hotel.
