A hotel Instagram account has the potential to be more effective than all the other social media platforms combined.
A photo-sharing service like Instagram is the perfect medium for hotels to engage with users and project their story.
It’s a simple interface on which hotels can easily create a beautiful aesthetic and brand presence. Plus, it doesn’t require translation for global visitors and can be more quickly shared given there is less clutter than on Twitter and Facebook.
Instagram was the fastest social media network to reach 100 million monthly users, proving how popular simplicity and minimalism can be. A study has also shown 48% of users explicitly use Instagram to choose travel destinations or plan vacations.
Users are more accessible on Instagram, the site delivering 58 times more engagement per follower than Facebook, and 120 times more than Twitter.
Accepting the visual dominance of Instagram, where everything is judged on a ‘book cover’ basis, hotels have the ability to control how they are viewed. First impressions and personas are extremely important in attracting guests and building a positive brand image.
Yet, incorporating Instagram into your hotel’s marketing strategy requires more forethought and research than simply uploading 50 pictures of your hotel.
To make it easier here are seven great tips for managing your hotel’s Instagram account, with some amazing examples of current hotels.
1. Research your competitors
If you’re just starting out or not getting as much as you’d like out of your hotel Instagram, take some time to look at some of the most popular hotels in your area and see what kind of profile they are creating. Make note of the types of images they share, the hashtags they use, the engagement they receive, and the consistency of their message. This will give you a good handle on what works and what doesn’t.