There are currently over 3.4 billion internet users around the world, and as online store owners we want to reach as many of them as possible. There are two main advertising platforms that help us get there, Google AdWords and Facebook Ads. But is one better than the other?

On the outside both platforms are competing for your business, however practically speaking leveraging between the two is the key to increasing your reach, maximizing targeting options, optimizing mobile advertising and getting the best ROI for your eCommerce business.

Understanding the fundamental differences between them is the key to seeing if there is a winner in the AdWords vs Facebook battle. Put simply, the main differences between the two can be explained as follows: Facebook helps new customers find you, while AdWords helps you find new customers. Let’s dig deeper…

Facebook Ads

Compared to all social platforms, Facebook has the highest number of monthly active users in the world, making it one of the digital advertising top dogs. Facebook helps merchants find potential customers based on the interests and online behavior of users.

Google AdWords vs. Facebook Ads

Here’s why this newcomer has won over advertisers:

Advantage 1:  Fantastic ROIs

The ability for advertisers to stretch their budget while maintaining a good return on investment, is one of the key advantages of Facebook Ads. It’s affordability — which varies between scope, messaging and objectives — and campaign performance factors offers small businesses one of the best online marketing value-for-money options out there with big return potential.

Advantage 2:  Detailed Audience Segmentation

The scale or level of detail present in a set of data, or granularity, of Facebook far exceeds expectations. With active users accounting for one fifth of the world’s population, Facebook gives advertisers a global market at their fingertips. However, it’s their segmentation, the ability for advertisers to target this available market based on their interests, beliefs, ideologies and values, that sets it apart.

Their market filtering, ‘lookalike audience’, match data to users who have consumer behavior that matches your stores existing customers. In other words it finds you potential shoppers based on the interests and behavior of your current shoppers, allowing you to connect with customers in a way that businesses have never been able to before.

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