Looking for more transient business for your hotel?
Well, I might just have the answer for you.
It comes in the form of a 10 minute time investment in AdWords.
…Seems simple enough.
Most people these days (yourself probably included) are constantly using their phones. Walk outside during lunch time and you will be hard pressed to find someone who isn’t staring into their mobile devices. This isn’t limited to kids or millennials and this isn’t just limited to lunch time. Anytime you go outside, you can see that people are immersed in their phones.
This is why you need to make sure that your hotel is showing up in searches during these critical moments. When your customers are looking for a place like yours, you need to make sure that you are there.
This is where geo targeting (more specifically radius targeting) in AdWords comes into play.
If you are looking for a clear and actionable plan of action that you can implement for your hotel, then you are in the right place. I’ve even included a bunch of photos to follow along.
Read on to see how you can implement this for your hotel.
Why Is Geo Targeting Important Now
Take this recent research by Think With Google, an initiative by Google to share everything from high-level insights to deck-ready stats to useful tools:
If you are interested, you can find more stats here.
The point of this graphic is clear. People are using their phones more intimately than before. This means that they are searching for things that contain the words, near me, for me, and by my.
In this article I am going to show you how you can use Google AdWords to take advantage of this new trend.
Typically when people talk about local marketing, SEO comes to mind. This post doesn’t cover anything that has to do with SEO. If you are looking for that, then you should check out this article on local SEO.
How Can Your Hotel Use Location Targeting
This is the definition that Google offers for location targeting:
AdWords location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.
There are use cases for each one of the many ways that you can target people, but for the purposes of this article, I am only going to talk about radius targeting.
