To add value and create memorable experiences, hotels should immerse their guests in the festive Christmas spirit throughout their stay.
NB: This is an article from Demand Calendar
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This goes beyond standard decorations and involves crafting unique offerings that resonate with guests on a deeper level. Every hotel is different, so here are two examples of how to create valuable guest experiences.
Convincing Guests to Spend Christmas in a Winter Destination
Embracing the Magic of a Winter Wonderland
Winter destinations have the inherent advantage of aligning with the traditional imagery of Christmas—snow-covered landscapes, cozy firesides, and a crisp chill in the air.
Here’s how hotels can capitalize on this to attract guests:
- Curate Authentic Festive Experiences
- Traditional Activities: Offer sleigh rides, ice skating on natural ponds, or guided snowshoe hikes through serene forests. These activities tap into the nostalgic elements of Christmas.
- Holiday Workshops: Host cookie decorating sessions, ornament crafting, or gingerbread house building for families and children.
- Evening Entertainment: Organize caroling evenings, Christmas movie nights, or storytelling sessions by the fireplace.
- Create a Cozy and Inviting Atmosphere
- Warm Interiors: Decorate with natural elements like pine cones, holly, and wreaths. Soft lighting, candles, and plush furnishings enhance comfort.
- In-Room Festivities: Provide guests with mini Christmas trees, stockings filled with local treats, or personalized holiday cards.
- Culinary Delights: Serve hearty, seasonal menus featuring local produce—think roasted meats, spiced drinks, and indulgent desserts.
- Offer Stress-Free Holiday Packages
- All-Inclusive Deals: Bundle accommodations with meals, activities, and spa treatments to provide a hassle-free experience.
- Personalized Services: Assist with gift shopping or wrapping and arrange Santa visits for families with children.
- Extended Stays: Encourage longer visits by offering discounts for multi-night holiday stays.
- Highlight the Unique Appeal
- Market Exclusivity: Emphasize limited availability to create a sense of urgency.
- Share Guest Testimonials: Use stories and reviews from previous guests to showcase the joy and magic others have found at your hotel during Christmas.
Convincing Guests to Spend Christmas in a Summer Destination
Offering a Sun-Kissed Holiday Escape
For many, spending Christmas basking in the sun is a captivating alternative to traditional celebrations.
Here’s how hotels in warm locales can entice guests:
- Promote the Novelty of a Tropical Christmas
- Unique Festivities: Replace snowmen with sandmen and sleigh rides with sunset cruises. Highlight the charm of Christmas lights reflecting off the ocean.
- Beachside Celebrations: Host festive beach barbecues, tiki-themed Christmas parties, or fireworks displays over the water.
- Cultural Fusion: Incorporate local holiday traditions and festivals to provide an authentic experience.
- Emphasize Relaxation and Rejuvenation
- Wellness Retreats: Offer yoga classes on the beach, spa packages, or meditation sessions to help guests unwind.
- Adventure Opportunities: Arrange snorkeling trips, surfing lessons, or island-hopping excursions for those seeking excitement.
- Family-Friendly Activities: Provide kids’ clubs with holiday-themed games and crafts, allowing parents some leisure time.
- Provide a Stress-Free and Flexible Holiday
- Dining Variety: Offer traditional Christmas meals and local cuisine, catering to diverse tastes.
- Flexible Scheduling: Allow guests to choose how they spend their time without the constraints often associated with holiday obligations.
- Personal Touches: Surprise guests with beach-ready Christmas stockings or tropical-themed holiday gifts in their rooms.
- Highlight the Escape from Winter
- Appeal to Cold-Weather Travelers: Market the destination as a sanctuary from snow and freezing temperatures.
- Use Vivid Imagery: Showcase stunning visuals of sun-drenched beaches, clear blue waters, and festive decorations under palm trees.
