We are delighted to welcome Bookboost as an Expert Partner
Through the “Who Are We” interview we hear from Daan de Bruijn, co-founder of Bookboost, about their solution, geographical focus, typical client profile and their backstory.
Daan emphasizes the importance of a hotel-specific B2C marketing CRM for effective guest engagement and personalization, as opposed to a generic B2B sales CRM.
He talks about the emergence of the CDP, Customer Data Platform, and highlights their guest journey builder and unified inbox, both of which help create a seamless customer experience.
Really hope you enjoy the conversation
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Areas Touched On During This Conversation (Timeline Below)
- Introduction and Company Overview
- Company Growth and Team Structure
- Solution and Technology
- Personalization and Segmentation
- Multi-Channel Communication and Unified Inbox
- Differences Between Hotel-Specific and General CRMs
- Unique Value Proposition
Watch Next (A few of our other videos)
- Search Generative Experience and Potential Impact for Hotels
https://youtu.be/8epT46qFKX8 - We Might Talk About Hotel Sustainability But Real Change Is Not Easy To Achieve
https://youtu.be/1L1-3rm-0oc - Top Tips to Help Convert Website Lookers into Hotel Bookers (+ Free Website Audit Offer)
https://youtu.be/WaqnsZNIMFc - Boost Tour Operator Business With Effective Revenue Management
https://youtu.be/0z4hcd-4G8Q - Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study
https://youtu.be/sitYyI374n0
How To Follow Us
Listen To Our Podcast
Timeline
00:00 Who Are We Video introduction
00:50 Guest Welcome and Company Intro
03:31 Geographical and Hotel Focus
06:09 Bookboost Solution
12:45 More than a CRM
17:15 B2C Marketing CRM vs B2B Sales CRM
22:10 The CDP (Customer Data Platform)
27:15 What is the reticent or objections from hotels
30:50 Summary thoughts
32:47 Further videos and subscription
