bookboost

No one is saying to stop spending on Google Ads or OTAs, but they shouldn’t eat up most of your marketing budget while your guest database sits untouched

The problem isn’t your copy or your offer. It’s that every guest got the same message, and none of them felt like it was meant for them

Loyalty points create transactions, not relationships, and the shift from points based loyalty to relationship driven retention is already underway

Hotels that start unifying their guest database will have a compounding data advantage. They will know guests better and convert more direct bookings

We are moving from seeing guests in a transactional way to see them as long-term partners. Here are five post-stay strategies you can implement

Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during December 2025 and January 2026 . You can either […]

To understand if your Hotel AI agent is delivering real value, you need to look at a few core metrics. These simple metrics will help you

As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses

Thinking about how to stand out with pre-arrival messaging is a whole science but at the same time a crucial matter for every hotel