crm
3 Steps to Overcome Hotel Data Management Problems
We know it is essential your guest data to be clean, accurate, up-to-date, and secure. We take a closer look at hotel data management and how to do it right
How to Use a CRM to Reimagine Guest Recognition and Loyalty
Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations
How Can a CRM System Help Your Hotel Business Grow?
Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business
How Your Guest Data Platform Becomes Your Direct Booking Platform
This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy
7 Types of CRM: Which One To Choose For Your Hotel?
Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support
5 Predictions for PMS Evolution and Return to Travel
The hotel’s PMS must be enhanced with guest-facing mobility products, such as omnichannel reservations, two-way text messaging, mobile check-in/out

What Revenue Managers Need to Know in The Year Ahead
As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation
Understanding The “Transparent Guest”
The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints
Strategic Segmentation of Hotel Guest Personas
When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

7 Ways Revenue and Marketing Can Come Together Under One Roof
From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy