crm

Your CRM System Will Determine How (and if) Your Hotel Recovers

Having a great CRM system, and using it to its fullest, is going to decide who thrives, who just survives, and who doesn’t make it moving forward

Read more

hotel messaging revenue hub YouTube video thumbnail

Hotel Messaging as we Re-Open and Move Towards a ‘Cookie’ Free World

We discuss CRM importance to ensure your messaging is really targeted to your different personas and relevance as we move to a ‘cookie’ free world in 2023

Read more

7 Trends to Track Revenue Management in Recovery

How do you move forward? How can a hotel use revenue management effectively in a market with little supply and nearly no demand? Here is the solution

Read more

guests unknown without a crm

How CRM can Help Hotels with Recovery

Here are just a few ways that you can leverage CRM to ensure you are opening up the dialogue between you and your guests and giving them the confidence they need to travel again

Read more

How to Lean on Your CRM During Tough Times

In times of crisis, such as the current COVID-19 pandemic, it is the CRM solution’s ability to intelligently engage guests and personalize interactions that is its most crucial benefit

Read more

CRM: Fact vs. Fiction

Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really […]

Read more

8 Powerhouse Benefits of a CRM & RMS Integration for Hotels

When a CRM and RMS solutions are synced, you can create one-of-a-kind experiences guests crave, while also moving the needle for every revenue source at your hotel

Read more

The Top Challenges When It Comes to CRM

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.

Read more

3 CRM strategies to improve guest loyalty

Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.

Read more

5 Clever CRM Strategies to Increase SMERF Sales

Less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily. But nurturing the SMERF sales market with support from your hotel CRM can pay off over time.

Read more