crm

Develop Your First Party Data Strategy for 2024

Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences

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Hotel Marketing Automation: Generating Quality Sales Leads for 2024

We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings

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ROI of CRM: Measuring the Impact on Hotel Revenue

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations

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4 Ways a Hotel CRM Can Level Up Your Marketing Efforts

There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts

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Demographics Alone Won’t Help Deliver an Ideal Guest Experience

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

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3 Steps to Overcome Hotel Data Management Problems

We know it is essential your guest data to be clean, accurate, up-to-date, and secure. We take a closer look at hotel data management and how to do it right

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How to Use a CRM to Reimagine Guest Recognition and Loyalty

Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations

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How Can a CRM System Help Your Hotel Business Grow?

Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business

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How Your Guest Data Platform Becomes Your Direct Booking Platform

This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy

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7 Types of CRM: Which One To Choose For Your Hotel?

Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support

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