crm
CRM for Hotels: 6 Benefits to Unlock Group Sales Success
A CRM system can actually help you improve client communication through faster response times, organized inquiries and messages, and customizable templates
The Value of Structured Guest Data in Enhancing Hotel Operations
Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue
Develop Your First Party Data Strategy for 2024
Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences
Hotel Marketing Automation: Generating Quality Sales Leads for 2024
We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings
ROI of CRM: Measuring the Impact on Hotel Revenue
When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations
4 Ways a Hotel CRM Can Level Up Your Marketing Efforts
There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts
Demographics Alone Won’t Help Deliver an Ideal Guest Experience
Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse
3 Steps to Overcome Hotel Data Management Problems
We know it is essential your guest data to be clean, accurate, up-to-date, and secure. We take a closer look at hotel data management and how to do it right
How to Use a CRM to Reimagine Guest Recognition and Loyalty
Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations
How Can a CRM System Help Your Hotel Business Grow?
Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business