crm
Hotel Marketing Automation: Generating Quality Sales Leads for 2024
We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings
ROI of CRM: Measuring the Impact on Hotel Revenue
When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations
4 Ways a Hotel CRM Can Level Up Your Marketing Efforts
There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts
Demographics Alone Won’t Help Deliver an Ideal Guest Experience
Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse
3 Steps to Overcome Hotel Data Management Problems
We know it is essential your guest data to be clean, accurate, up-to-date, and secure. We take a closer look at hotel data management and how to do it right
How to Use a CRM to Reimagine Guest Recognition and Loyalty
Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations
How Can a CRM System Help Your Hotel Business Grow?
Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business
How Your Guest Data Platform Becomes Your Direct Booking Platform
This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy
7 Types of CRM: Which One To Choose For Your Hotel?
Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support
5 Predictions for PMS Evolution and Return to Travel
The hotel’s PMS must be enhanced with guest-facing mobility products, such as omnichannel reservations, two-way text messaging, mobile check-in/out