crm

3 Steps to Overcome Hotel Data Management Problems

We know it is essential your guest data to be clean, accurate, up-to-date, and secure. We take a closer look at hotel data management and how to do it right

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How to Use a CRM to Reimagine Guest Recognition and Loyalty

Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations

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How Can a CRM System Help Your Hotel Business Grow?

Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business

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How Your Guest Data Platform Becomes Your Direct Booking Platform

This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy

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7 Types of CRM: Which One To Choose For Your Hotel?

Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support

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5 Predictions for PMS Evolution and Return to Travel

The hotel’s PMS must be enhanced with guest-facing mobility products, such as omnichannel reservations, two-way text messaging, mobile check-in/out

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What Revenue Managers Need to Know in The Year Ahead

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

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Understanding The “Transparent Guest”

The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints

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Strategic Segmentation of Hotel Guest Personas

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

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left brain and right brain coming together reflecting impact of dopamine and power of personalization in boosting hotel revenue

7 Ways Revenue and Marketing Can Come Together Under One Roof

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

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