crm

stacks of coins reflecting the need to protect profit with your digital marketing

Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

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CRM or How to Automate Most of your Retention Strategy and Direct Sales

Retention is key for your hotel. It’s helps build a long-term business model and acts as a firewall to reduce dependence on intermediation

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Smart Hotel Brands can Make Short-Term Sacrifices for Long-Term Loyalty

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

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As Cookies Fade, Brands Must Create a Robust Identity Strategy

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

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Top 5 Things You Need to Know Now in Hotel Digital Marketing (June)

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

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Why Email Marketing and Database Management is More Important Than Ever

With travel restrictions for many countries, email marketing and maintaining a customer database is critical for hotels to segment guests and subscribers

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Your CRM System Will Determine How (and if) Your Hotel Recovers

Having a great CRM system, and using it to its fullest, is going to decide who thrives, who just survives, and who doesn’t make it moving forward

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Hotel Messaging as we Re-Open and Move Towards a ‘Cookie’ Free World

We discuss CRM importance to ensure your messaging is really targeted to your different personas and relevance as we move to a ‘cookie’ free world in 2023

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7 Trends to Track Revenue Management in Recovery

How do you move forward? How can a hotel use revenue management effectively in a market with little supply and nearly no demand? Here is the solution

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guests digital identities unknown without a crm

How CRM can Help Hotels with Recovery

Here are just a few ways that you can leverage CRM to ensure you are opening up the dialogue between you and your guests and giving them the confidence they need to travel again

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