crm

We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations

There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

We know it is essential your guest data to be clean, accurate, up-to-date, and secure. We take a closer look at hotel data management and how to do it right

Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations

Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business

This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy

Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support

The hotel’s PMS must be enhanced with guest-facing mobility products, such as omnichannel reservations, two-way text messaging, mobile check-in/out