Strategic Segmentation of Hotel Guest Personas

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

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7 Ways Revenue and Marketing Can Come Together Under One Roof

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

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How Privacy Protection is Changing Email Marketing

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

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How Hospitality is Adapting to a Contactless World

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

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Strong Strategy Needs Strong Data: Managing Different Source Dataflows

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

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From Demand Management To Revenue Generation

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

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Rejuvenate Your Revenue Strategy for 2021 and Beyond

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

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Create Your Independent Hotel Guest Personas and Keep Them Returning

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

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Who is Your Hotel Guest? How to Identify and Attract Customer Segments

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

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The Value of CRM Audiences and Insights to Drive Additional Revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

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