crm

7 Effective Online Upselling and Cross-Selling Strategies for Hotels

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

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Personalization Improves Conversions

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand

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Why Messy Data is Holding You Back

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

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personalized loyalty schemes

Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

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Ushering In The Age Of Dynamic Personalization

Dynamic personalization is powerful because we can recognize a guest not only for what defines them generally, but who they are in the moment

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stacks of coins reflecting the need to protect profit with your digital marketing

Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

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eye tracking automation to help retention on websites

CRM or How to Automate Most of your Retention Strategy and Direct Sales

Retention is key for your hotel. It’s helps build a long-term business model and acts as a firewall to reduce dependence on intermediation

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Smart Hotel Brands can Make Short-Term Sacrifices for Long-Term Loyalty

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

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As Cookies Fade, Brands Must Create a Robust Identity Strategy

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

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Top 5 Things You Need to Know Now in Hotel Digital Marketing (June)

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

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