Content marketing. You’ve probably heard this term being thrown around a lot over the past few years, but do you know how important content marketing for hotels is when it comes to a successful online strategy?
Let’s get down to the 5 big reasons why content marketing for hotels should be incorporated into your digital marketing strategy.
#1: Tell, don’t sell
Consumers have become hyper-aware of the fact that they’re being sold to. And they are much more discerning when it comes to the information they receive and engage with. For hotels, it’s more important than ever to connect with potential and returning guests in a creative and authentic way.
Unlike traditional advertising, content marketing for hotels focuses on telling, not selling. Good content is not a sales pitch. It should inform and entertain. It should tell your hotel’s story and share your expertise and knowledge. Above all, it should inspire your guests to get excited about experiencing your hotel and its destination. Producing relevant and interesting content will drive guests to your website and social channels, and entice them to spend more time on your pages.
This encourages a higher quality of traffic, and in turn, a higher chance of bookings.
#2: Build trust
Since content marketing aims to provide consumers with useful or interesting information, rather than selling to them, this can help build trust and credibility in your hotel’s brand.
By not overtly pushing your hotel into your prospective guests’ faces, but rather offering helpful advice or insider tips on what to do or where to go in the area, you are positioning your brand as an authoritative source of reliable and valuable information. Potential guests will look to your insights when planning their trip. And with the right content, they will begin to trust your hotel to make their stay an enjoyable one. This is an excellent way to increase new clientele, build guest loyalty and boost engagement with your brand online.
