Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel businesses, but a less positive one with regards to customer loyalty. Today, Millennials have an overwhelming amount of options to choose from. So, it’s no wonder that joining loyalty programs isn’t at the top of their agenda. This does not mean, however, that you should underestimate their customer importance. Millennials are your hotel’s greatest social advocates. When your hotel appeals to them, it can also potentially appeal to everyone that follows them on social media. Below are a few ways that you can appeal to and catch the eye of a Millennial, consequently boosting your social media presence.
Be Instagram-Worthy
Recently, the hashtag #BoyfriendsOfInstagram took Instagram by a storm. People took to social media to share behind-the-scenes photos of reluctant boyfriends being forced to take the perfect picture for their other halves. This includes them holding uncomfortable positions to get the right angle while their girlfriends gaze candidly into the distance. As questionable as it is, this is today’s social scenario and proves that there is no better way of influencing a Millennial than being Instagram-worthy. This doesn’t mean that you must invest in an infinity pool or rooftop gardens. Take Galgorm’s Easter-themed dish as an example.
This afternoon tea option is irresistibly shareable! It has colour, creativity and authenticity. These are the three key elements your picture needs in order to be successful on Instagram. Introduce an aesthetically pleasing, themed option onto the hotel’s menu for seasonal holidays. For example, a Candy-Cane Cocktail at Christmas time would be too tempting for your guests not to photograph! Another idea is to add an area dedicated for an Instagram picture. Opt for something simple yet picturesque, such as a floral wall or a hanging swing. Alternatively, follow the example of the Ovolo 1888 Boutique Hotel Sydney, who have adopted a ‘selfie space’ into their lobby. It consists of a large, hanging photo frame with a revolving mural of Instagram images. An idea along these lines that will promote your guests to share their experience at your hotel on social media.
