When most hotel brands think about social media, Reddit is not the first platform that comes to mind. But with more than 70 million daily active users spread across thousands of niche communities, it is one of the most influential spaces online.
NB: This is an article from gcommerce
Subscribe to our weekly newsletter and stay up to date
Unlike Instagram or Facebook, where polished visuals tend to dominate, Reddit thrives on honesty and conversation. That makes it powerful, but also very different from the channels you may already be using.
If you are considering adding Reddit to your hotel’s digital marketing strategy, the smartest first step is building an organic presence. Here is how your hotel can get started.
Understand the Reddit culture first
Reddit is built around communities called subreddits, which are essentially online forums for specific categories that can be extremely broad or very niche and narrow. Each one has its own tone, rules, and expectations. Before posting, spend time observing. Look at what earns upvotes, what gets ignored, and how people interact. The more you understand a community’s culture, the easier it will be to contribute in a way that feels natural for your hotel.
Lead with value, not promotion
This cannot be overstated: Redditors do not want ads disguised as posts. If you come in with heavy promotion of your hotel, it will not go well. Instead, share insights, answer questions, or contribute useful tips. A good test is to ask yourself, “Would this post still be interesting if my brand name was not attached?” If the answer is no, it probably will not land. Value first, brand second.
Start small and stay consistent
You do not need to post everywhere all at once. Begin with two or three subreddits that line up with your property’s audience and commit to posting once or twice per week. Just as important, leave thoughtful comments on other posts. A consistent presence matters more than a burst of activity followed by silence.
Use Reddit community features to spark conversation
Reddit has formats that make participation easy, such as AMAs (Ask Me Anything), polls, and photo threads. These work well because they invite dialogue rather than feel like announcements. When in doubt, choose the option that best creates a back and forth with the community.
