Your email subject line is the first impression you make in a crowded inbox. It’s the make-or-break factor that determines whether someone opens your message or keeps scrolling. That’s why it’s so important to optimize your subject line to ensure users engage with your content instead of leaving your email to drown in a swarming inbox.
NB: This is an article from gcommerce
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Keep reading to learn about best practices, strategies, and examples to help you write subject lines that actually get clicks.
Create urgency
Urgency compels users to take immediate action. Using time-sensitive language like “urgent,” “breaking,” “important,” or “alert” to express a sense of urgency and encourage clicks.
Clearly communicate start and end dates for special promotions or sales to improve click rates, and consider sending a countdown series to remind subscribers as deadlines approach. However, you’ll want to avoid overwhelming their inbox, as this can come off as spammy and may prompt users to unsubscribe from your email communications.
Example: Ending Soon | Favorites Up To 70% Off – This pairs urgency with a clear offer.
Spark curiosity
Curiosity can be a powerful motivator, especially when it intrigues the recipient enough to click. This tactic allows you to tease the content without giving everything away. However, avoid misleading copy. Always deliver on the promise in your email.
Example: Is This The Perfect Weekend Getaway? – This leaves the reader wanting to find out more.
Highlight offers
People love a good deal. And, they love “free” even more. Mention discounts, freebies, or exclusive perks in your subject line to catch the user’s attention and encourage a click. Numbers are eye-catching and specific, so use them when possible.
Example: Exclusive: 20% off your spring escape
Personalize your messaging
No two customers are alike. Adding personalization increases relevance and builds a stronger connection. Use the recipient’s name, past purchase behavior, or location when appropriate. Keep the tone conversational to make it feel like a one-on-one message and further that customer-brand relationship.
Example: Steve, your favorite ocean-view suite is waiting
Make it timely & relevant
Leverage trending topics, seasonal themes, or timely events to make your subject lines more compelling. Tie your content to what’s top-of-mind for your audience right now.
Example: Escape to the Baja’s brilliant shores – Sending this email subject line in January feels more tempting and makes the user envision a warm getaway during the winter months.
Keep it concise (but flexible)
Shorter subject lines tend to perform better because people tend to skim their inboxes. Aim for 40-50 characters when possible. If a longer subject line is needed for clarity, prioritize relevance and readability.
