Exceptional service doesn’t wait until check-in – it should begin the moment travelers start envisioning their getaway. From the first spark of inspiration and destination research to making a booking and eagerly counting down the days, the guest experience starts long before they arrive.
NB: This is an article from WebRezPro
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Yet in pursuit of delivering exceptional on-site service, the pre-arrival experience is often overlooked – even though it offers a powerful opportunity to boost engagement, increase guest satisfaction, and drive ancillary revenue. Upgrading the pre-arrival experience is well worth the effort! Here’s how.
Inspire Guests with Your Website
Inspire prospective guests in the dreaming stage with a compelling website that showcases your property in its best light.
Promote not only your property’s features, amenities, location, and unique selling proposition but also your local destination from an insider’s perspective. A thoughtfully curated blog or events and activities page is the perfect platform for this. Positioning your property as a memorable experience rather than simply a place to stay appeals to your guests’ sense of discovery and fuels excitement.
Simple design, beautiful images, intuitive navigation, mobile friendliness, and easy online bookings are all key elements of a hotel website that converts lookers into bookers.
Pay special attention to your website’s booking process. Since 52 percent of travelers have abandoned an online reservation because of a poor experience, your booking engine simply cannot afford to be the weak link. Ensure it is intuitive, streamlined, and fully aligned with your branding. A user-friendly, cohesive booking journey reduces abandonment and reinforces your commitment to exceptional guest experiences from the first click.
Build Excitement with Personalized Booking Options
Your booking engine is also an opportunity for you to build pre-stay excitement through personalized upsells and amenities. Get guests dreaming about what they can experience at your property – not only about how comfy their beds will be – to make them feel more invested in their stay.
