5 things about your hotel's website that will scare guests away

October is always full of fright, and you might be incorporating ghosts, ghouls and goblins into your hotel decor this month.

And while you can certainly spook things up at your hotel, it’s important to make sure that your website isn’t so terrifying that your guests won’t book their next stay at your property.

Save your tricks and treats for the lobby, and keep these five scary web design tactics away from your hotel’s website…

#1:  No up-to-date design and functionality

If you haven’t updated your website in the last few years, chances are it’s outdated and lagging behind.

The three must-haves in this mobile-first age are:

  • A mobile-friendly website that features a responsive page design.
  • A site that loads quickly. (In fact, 64% of smartphone users expect pages to load in less than four seconds.)
  • A site that offers travellers the information they both want and need (and a quick way to find it).

A website that can attract guests on any device and convert lookers into bookers is vital to your success online and you can learn more about improve your conversion rate.

#2:  No secure payment and booking process

Handing over credit card details and personal information to an unsecure website can be truly horrifying. Your hotel’s online payment portal needs to be provided by a PCI DSS compliant technology supplier.

This is a guaranteed secure way to accept payments online from your guests, and it will increase your guests’ trust in your brand. Having a payment process that your guests trust is one of the most important elements of your booking experience.

Research shows that two thirds of US travellers are nervous about being redirected to pay indicating that they are less likely to trust a hotel website and complete the booking. Reassure your guests on your website where you can.

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