The Hotelier’s Handbook to Managing Guest Expectations
NB: This is an article from Sojern There are a number of challenges facing hoteliers today, including managing guest expectations. Ensuring that guests’ expectations are set and met is an […]
Morgan Stanley: Airbnb Threat to Hotels Only Getting Sharper
Not even President-elect Donald Trump can make the hotel industry great again. The industry is already experiencing trouble with lower occupancy rates and smaller profits per room, and a new survey from Morgan […]
Taking Flight: The Science of Revenue Management
Hotel revenue management has evolved into a very different science from what it was when airlines began using it many years ago, and one of the fascinating aspects of observing […]
Why Hotel Loyalty Won’t Shed the Spotlight in 2017
It certainly feels like 2016 has been the year of the loyalty program — which could also make it the year of direct bookings, of online travel agency innovation or […]
Holistic revenue management opportunities driving change for hoteliers
The hospitality industry experiences change every single day. Each day sees changes in guests, rates, menus, events and staff. At a higher level, hotels across the globe experience changes in […]
Expedia vs Airbnb vs New York City
In these turbulent times for online travel is it goodbye hotel, hello 21st century lodging? When Airbnb launched with an air mattress on the floor of a San Francisco apartment […]
2017 Forecast Indicates Only Moderate Price Increases Across Air & Hotel
After an uneven 2016 that saw only limited increases in overall pricing, the business travel outlook for next year looks to be similarly subdued, with flat to moderate rate increases […]
Google is Switching to a Mobile First Index
Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]
Google AdWords vs. Facebook Ads
There are currently over 3.4 billion internet users around the world, and as online store owners we want to reach as many of them as possible. There are two main […]
Expedia aims to enable Hotels in meetings and events
Online travel agent Expedia says it wants to be an “enabler” of the travel industry, and has branched out into meetings and events. The global travel giant has struck a […]