Hotels should stress value proposition during corporate rate negotiations

As hotel sales and revenue management teams engage in corporate rate negotiations this fall, they might find themselves at a disadvantage for the first time in a few years. To […]

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How To Add Basic Hotel Booking to a Chat Bot

In the past years, we’ve seen an explosion of chat bots across multiple industries. Many times we are asked what can a chat bot do, and how would it benefit […]

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Book on Google: Similarities and differences from TripAdvisor Instant Booking

  This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them […]

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Great Expectations for Hotel Revenue Management

Expectations for the hospitality industry grow stronger with every year – and the shelf life of how long a competitive offering is considered leading-edge before it becomes just another standard […]

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Your hotel’s pricing strategy: 8 awesome benefits of using SiteMinder’s Prophet

Most hoteliers would agree one of the most pressing issues they face is trying to keep up with their peers in a hyper-competitive pricing market. The travel industry is so […]

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Airbnb business is growing quickly among business travellers

Concur, an SAP company and a leading provider of integrated travel and expense management solutions, has released an in-depth analysis based on a subset of Concur customer data representing $77 million in Airbnb […]

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4 Ways Hospitality Marketers Can Use Mobile to Connect with the Weekend Traveler

Mobile advertising’s advanced targeting capabilities can be used to engage a lucrative market: the weekend traveler. The weekend getaway is cheaper, easier to plan and requires less time off than […]

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3 Ways To Leverage the Power of Platform Technology at your Hotel

While every hotel property has unique operational needs, there are some general guidelines that can help hotel managers apply the platform strategy to streamline their operation and drive tangible results. […]

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3 Marketing Tactics to Persuade Travelers to Book Direct

A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not only taking away that potential revenue but also that relationship with the […]

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5 Point Guide to Email Retargeting: Overcome Booking Abandonment

NB: This is an article from NetAffinity This week’s cheatsheet, #7 in our Direct Booking Cheatsheet series, focuses on overcoming booking abandonment. Booking abandonment is a plague of hoteliers everywhere. […]

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