HSMAI Report: Portrait of Revenue Management Leadership
The Hospitality Sales & Marketing Association International (HSMAI) announces the release of Portrait of Revenue Management Leadership. The report examines the results of a recent survey of hotel management executives […]
A closer look at customer focused strategy of Booking.com
The changing nature of the travel industry has been a hot topic at this year’s Web Summit. Gillian Tans, the CTO of Booking.com, particularly emphasised how increased mobile usage is […]
5 Hotel Marketing Mistakes & How to Fix Them
Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Today, let’s take a step back to reflect and talk about […]
Six questions hotel owners need to ask when investing in a revenue solution
Making financially sound business investments is a critical aspect of any hotel owner’s world. However, sorting through today’s vast sea of revenue technology and analytical capabilities can often leave owners […]
3 Quick Ways To Drive More Bookings From Hotel Email Marketing
Even with all of the attention and focus given to Facebook, Google Hotel Ads, metasearch and other tools du jour… let’s not forget the tried and true workhorse of hotel […]
The Sacred Revenue forecast – why a Hotel should do it
NB: This is an article by Pontus Berner, Co-Founder and Managing Partner at berner+becker revenue management Anyone who has set foot in a professional kitchen and “accidentally” walked behind the […]
How Google’s Mobile Only Index Will Change SEO in 2017
Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced […]
Programmatic Advertising: How Hotels Can Target Travelers
We recently had the pleasure of participating in Leonardo’s first-ever Digital Marketing Summit for Hoteliers, “The Evolving Shopping Journey and Its Impact on Direct Bookings.” Hoteliers from all over the […]
Stop the blame game Hotels and embrace OTAs
The perception that online travel agents are “horrendously expensive” is false and they should be embraced by hoteliers, a business expert says. Speaking at Duetto’s Revenue Strategy Forum, Professor Peter […]
How Do Hotels Create Content that Sells Rooms?
What are the most important factors for creating content that sells hotel rooms? What does “content” – that buzzword of all buzzwords – mean when it comes to hotels? There […]