Google Online Travel Adventure Upsets Its Biggest Advertisers
At the largest online travel conference last week, industry executive Steve Hafner was asked an unusual question: What’s the first word that comes to mind when you think about Google? “Annoying,” […]
Hotels, Let’s Go Direct!
It is not an astonishing piece of news anymore that online bookings play a key role in the hospitality industry, bypassing the offline channel of bookings tremendously. The trend has […]
Hotels need to get innovative if they want guests to “stop clicking around”
The decision by the Australian Competition and Consumer Commission (ACCC) to enshrine rate parity between hotels and Online Travel Agencies (OTAs) has created a new impetus for the hotel sector […]
The Revenue Managers Guide to Handling High Cancellation Rates
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]
4 Myths of Revenue Management
Revenue management doesn’t often find itself associated with mythical unicorns or other infamous folklore, but there are still some very common misconceptions that tend to swirl around the importance of […]
7 Things Hotel Marketers Are Thankful For This Thanksgiving
Coming off the heels of an intense election season, this Thanksgiving will be unlike any other. No matter who won your vote or where you stand personally, let’s come together […]
Four ways to help your hotel master online reviews
Imagine what would happen if a member of your staff blatantly ignored guests at the front desk who wanted to discuss their hotel stay. What if this employee promptly deleted […]
4 lessons that airline revenue managers can take from Trump
US President-elect Donald Trump proves that an unconventional approach can lead to victory, and Tom Bacon ponders what this means for airline managers Trump knows nothing about revenue management. But, […]
How To Find The Right Benchmarking KPIs For Your Hotel
Let me ask you a question: Does achieving a budget mean you are a fantastic hotelier? Or does it just mean that you/ the general manager is skilled at creating achievable budgets? […]
Look Beyond Your Rooms to Drive Ancillary Revenue in 2017
With 2017 on the horizon, the thought crossing every hotelier’s mind right now is, “How are we going to improve? What are we going to do differently next year to […]