Taking the customer temperature in airline marketing
Airlines are increasingly finding creative, new ways to upsell at just the right time and are taking a closer look at a range of different factors. Earlier this year, jetBlue […]
3 ways to use your competitive intelligence (make the most of your budget)
Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the right hotels, activities, and restaurants for […]
DerbySoft opens “One” distribution management platform
DerbySoft has publicly launched its software solution ‘One by DerbySoft’ at World Travel Market. It offers multiple benefits to independent hotels and smaller groups and gives them an advantage in […]
WTM 2016: The big digital trends that got visitors chatting
Thousands of exhibitors and attendees descended on London’s ExCel exhibition centre this week for World Travel Market 2016. Bell Pottinger conducted online analysis throughout the three-day event to identify which […]
Black Friday as a case study in how to make loyalty schemes work harder
Last year Black Friday sales figures for the UK topped £1 billion, and as the event continues to deliver as one of the biggest shopping events in the retail calendar. […]
Hotel Social Messaging and Chat Tools at a Crossroads
Messaging is exploding as an engagement channel at hotels. Within the past year, hotel brands big and small have made headlines for their experiments with various channels, as well as […]
Key Trends that Matter in Online Travel
At WIT 2016 Conference in Singapore last month, Lorraine Sileo, vice president research of Phocuswright, shared the key trends that mattered in online travel. Q. What are the big global […]
How hotels can keep Airbnb from stealing corporate business
To some hotel operators, marketers and revenue leaders, it seems as though Airbnb has been a thorn in their sides for a long time. In reality, the sharing economy site […]
How Cloud Technology Can Increase Ancillary Revenues for Hotels
According to PhoCusWright, in 2011 U.S. hotels sold approximately US$1.85 billion in ancillary products and services, which accounted for 1.7% of the country’s total hotel revenues – when compared to […]
Solving the PMS Value Conundrum: Invest in the Future, Not the Past
There are those unenlightened people in the hotel industry that will say that a property management system (PMS) is nothing more than a grandiose cash register. That its only function […]