As the seasons change, so do the opportunities to capture new revenue streams. For hotels, the festive season isn’t just about decorations; it’s a golden opportunity to drive group sales, engage with the local community, and create memorable experiences that turn one-time visitors into lifelong advocates.
NB: This is an article from Tripleseat
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But in a competitive market, you need more than just a standard discount. You need a strategy.
This article provides 13 actionable promotion ideas designed to help you not just fill rooms, but also maximize revenue from every part of your property.
Part 1: Create an Unforgettable Festive Atmosphere
The foundation of any successful seasonal promotion is the atmosphere you create. This is about more than just aesthetics; it’s about building an environment that guests are excited to share.
Deck the Hotel (Strategically!)
The Idea: Transform your hotel into a festive wonderland that captivates guests from the moment they walk in.
How to Implement It: Go beyond a single tree in the lobby. Create several “Instagrammable moments” throughout your property – a beautifully decorated fireplace, a whimsical outdoor light display, or an elegant tablescape in your restaurant. Take high-quality photos of your decorations to use in marketing materials such as website updates, social media posts, and ads. These visuals can be a powerful tool to attract potential guests. Launch a social media campaign with a unique hashtag (e.g., #FestiveStaysAt[YourHotel]) and run a contest for the best guest photo.
Create Immersive Seasonal Experiences
The Idea: Move beyond static decorations by offering interactive, hands-on activities that create a vibrant atmosphere and lasting memories.
How to Implement It: Set up a complimentary s’mores station on an outdoor patio, host a ticketed gingerbread decorating workshop for families, or partner with a local florist to offer wreath-making classes. These small events engage guests directly and make their stay more memorable.
Host Exclusive Holiday-Themed Events
The Idea: Attract travelers and locals alike by hosting unique, ticketed holiday events that showcase your property’s amenities.
How to Implement It: Think beyond a standard Christmas dinner. Consider a “12 Days of Cocktails” event at your bar, a festive weekend jazz brunch series, or an elegant New Year’s Eve masquerade ball. Promote these as exclusive experiences to generate revenue and upsell dining packages or overnight stays.
