Welcome to another of our Coffee Time chats.
Today we are joined by:
🔹 Apo Demirtas – CEO & Founder at HotelIQ
NB: HotelIQ are one of our Expert Partners
Today we talk about the way Hotels Forecast and why the current method is wrong and outdated.
We touch on a number of subjects, namely:
- Flaws in the current way hotels forecast?
- Is ‘forward looking ‘data only of value at macro/corporate level?
- Prediction rather than forecast and the ‘zero based’ principle?
- Why a resistance to change?
Hope you enjoy it 🤞👍
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