Social media marketing is such a crucial part of keeping your hotel consistently present and visible.
NB: This is an article from Net Affinity
By keeping yourself front and centre on social media, you’re increasing your chances of gaining more direct bookings and always upping brand awareness. Social media marketing is one of those things that’s easy to let slide as you can just let it continue ticking along in whatever routine you have established.
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Like anything, it’s good to revisit every now and then to make sure you are adhering by best practises, your strategy and content are still fresh, and you’re gaining the best results you can be getting from social.
Why is it important?
Social media marketing can help your brand with the following:
- Increasing your brand awareness
- Boosting direct bookings
- Developing relationships with your customers
By posting consistently on the platforms you are present on, you are increasing your brand awareness. This is why it is important to do so, and to make sure the content you are posting all links nicely back to your brand – visually as well as the messaging. By engaging with customers, you’re slowly but steadily building a relationship with them. Think of user generated content and competitions – it is this type of relatable/fun content that people like to see and engage with.
Who are you talking to?
The first thing you need to do is figure out who you are talking to, who your audience is. This will help to determine what platforms it makes sense for you to have a presence on.
You might decide Facebook, Instagram and Twitter are platforms it makes sense for you to be on – both for their audiences and also for their functions. Facebook has an even spread of generation X and millennials and is best for brand awareness and advertising. Instagram primarily has millennials and is best for user generated content and advertising. Twitter also primarily has millennials and is very focused towards customer service.